Professional social startup HighTable with this infographic  looks  at the  way smartphones have risen to popularity among Americans, as well as who and how they’re using them, while the mobile marketing space booms. Marketers have been spreading their budgets out on the same pace.

Males use the mobile web more than females, while 25.6 per cent of 25-34 year-olds lead for age, falling to just 6.9 per cent for 13-17 year-olds.

Meanwhile, the average mobile campaign budget is between $75,000-100,000, while the ad market generated $1.24 billion in 2011 and is set to pass $5 billion in 2015.  The mobile web is expected to reach nearly 2 billion users by 2015, outpacing desktop internet usage.

Check out the infographic below:

2 Responses to When the fourth screen becomes the first screen [infographic]

  1. Very informative.Thank you so much for sharing

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