Yesterday at a special event in San Jose, California, Apple presented the new born iPad mini. The iPad mini is a concentration of the iPad 2 and can be held in one hand. It has the same features of iPad 2 but in a much smaller and lighter device.

It has a display of 7,9 inches with the same resolution of iPad 2 (1024×768) so that all software created for previous iPads will work on it. The weight is only 308 gr for 7,2 mm of thickness.

Apps created for iPad work perfectly on iPad mini and the App store has a collection of more than 275,000 apps from which users can choose.

Mobile advertising is widely diffused on smartphones, but what about tablets?

Between 2010 and 2015, a total of 888.7 million media tablets will be sold and tablet sales will reach 262.1 million units by 2015 according to a market research made by IHS iSuppli.

This is a great opportunity for the rise of what is called tabadvertising. A study by Yankee Group forecasts that tablets will account for 53% of mobile ad spending in 2014, 6% more than mobile handsets. By 2016, tablets’ share of mobile ad sales will rise to 60%. The following infographic by CreativeFeed explains the relationship between iPad owners and advertising.

iPad owners use their devices to download shopping and banking apps, boosting the mobile commerce. MobPartner today creates mobile campaigns on travel apps and m-commerce for publishers working in these areas. Due to be tablet trend we will be ready pretty soon to launch campaigns on tablets and iPad apps for travel and T-commerce. In fact our engineers are currently working on a Software Development Kit (SDK) compatible with iPad mini.

Leave a Reply

Your email address will not be published. Required fields are marked *