The debate around HTML5 games is still very heated and the search of pros and cons is live on the web. One thing is sure: 2013 is definitely the year HTML5 game development takes center stage. HTML5 in more versatile than iOS, Android, WP8 and unit in building mobile games: with a single code base in HTML5 a mobile game will be available across a variety of devices.

An infographic produced by our partner Boostermedia describes the history of mobile gaming and foresees HTML5 as the next generation.


Bubble Swap
B!Games by Buongiorno is the perfect example. With a conversion rate of over 1%, the new campaign launched by MobPartner in the UK is a subscription service offering HTML5 games for iPhone and Android handsets, available for all Orange and T-Mobile UK clients. Users will get unlimited access to a games platform with more than 150 games!


B!Games UK campaign

Business model: Cost per Subscription

Publisher commision : $8.53 per subscription in the UK

End User Cost: First week free, after £0.99 per week.

Conversion rate: 1%

The best converting games are:

– 5 Min Game
– All You Can Eat Game
– Bubble Swap Game
– Unlimited Games

To join the campaign now click here!

If you want to learn more about how best to promote B!Games, contact directly the campaign manager Frédéric Delga at

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