While Google and Apple are strongly established at the first and second position of the global smartphone market’s podium, the battle for the third position is still going on between RIM and Microsoft. At the moment the third place seems to be occupied by BlackBerry that, according to the latest comScore numbers has a market share of 5.4% of the total U.S. smartphone subscribers, that is supposed to increase with the recent launch of BlackBerry Z10.

comscore april 2013

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share

In 2009 RIM has launched his own App store called BlackBerry World that has recently reached over 3 billion app downloads with 6 million coming daily and has an inventory of over 205,000 apps for all OS, of which over 100,000 are native for BlackBerry 10. The majority of downloads in 2012 were generated in APAC and LATAM, as per graphic below. In particular 55% of the APAC’s revenue was generated in Indonesia.

blackberry revenue

Due to the big growth of the BlackBerry app inventory and to the increasing number of downloads generated in Asia, MobPartner has launched this week its first campaign ever for a BlackBerry application focusing on the APAC market.

 SmartPhoneMate Campaign

SmartPhoneMate is a leader in smartphone-based market research that collects usage data from thousands of cell phone users, analyzes the data, and then publishes reports and studies on findings. With the application, users can win FREE incentive every month (Prepaid Mobile Topup’s, Amazon & Groupon Coupons).

  • Business Model: Cost per App Install
  • OS allowed: Only RIM OS
  • Average CR: 2,42%
  • Countries:Indonesia, Philippines, Malaysia, Thailand

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