The Asian market is very important to us with 20% of our revenue coming from the APAC region, a chinese account manager in our team and plans to open a new office in Beijing in 2014. In the last few weeks our team has traveled extensively for business purposes, taking part in two important events in Asia: the Global Mobile Internet Conference in Beijing and Casual Connect Asia in Singapore.

High attendance figures testify that GMIC is Asia’s largest and most influential event in the mobile industry: 12,800 mobile Internet professionals joined, 222 speakers shared their insights (including MobPartner’s Chairman) and 377 exhibitors showcased their products and services. At the event we met several Mobile Game developers, Mobile Tools developers and Chinese and international mobile Ad Networks.

MobPartner’s Chairman Djamel Agaoua during the Panel “Opportunities in Europe”

In 2012 we participated in the Casual Connect Europe in Hamburg, so this year we decided to go to Singapore for the Asian event to meet existing and potential clients

Casual Connect Asia is the premiere event for the casual games industry organized by the Casual Games Association, where more than 6,500 professionals and developers gathered to discuss and share ideas on the future of the video game industry.

MobPartner’s CEO Vianney Settini attending Casual Connect Asia 2013

We want to share with you some interesting highlights about the gaming and mobile Asian market that we have gathered during these events:

  • The biggest internet and mobile Chinese companies are now investing in overseas markets. Their strategy is to start with the SEA countries where their app will work with small modifications. The second step is to expand in North America and Europe, adapting their apps and their marketing strategy to fit with the specifications of these markets.
  • Gaming has great potential in Asia, especially in South East Asia, Hong Kong and Taiwan, both via smartphones and feature phones. However, many companies are now switching their strategies to ‘Smartphone’.
  • Candy Crush is definitely the game of the moment. It has been mentioned in most presentations!
  • The Chinese mobile market is huge and completely different compared to the others. Google Play Store is not allowed in China, so there are more than 280 alternative Android market places.
  • Singapore is the place to be to tackle the Asian Market. Many gaming companies are based there and it is very well located.
  • The Chinese market has really opened up for foreign companies who succeed by taking strategic steps to invest in this market.
  • Before going international, Asian companies start to work in the following Asian key markets: Korea, Japan, China, Taiwan, Singapore and Hong Kong.

We hope you find these highlights interesting, feel free to start a discussion around them!

If we didn’t manage to see you during these conferences, we hope to meet you at the next events we will attend.

One Response to Highlights of the Asian market after Casual Connect Asia and GMIC Beijing

  1. […] influential event drew higher attendance figures than the Casual Connect Asia show held in Singapore in May, attracting over 5,500 people to network with the world’s biggest […]

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