History lessons can be dreary, but this look at the explosive growth of the mobile advertising industry is sure to hold your attention.  Join Jean-Marc Alomassor from our Sales Division for Friday Team Talk as he explores the industry’s past, present and future.

“Six months ago I joined the mobile advertising world, with few clues on the industry yet a passion for new technology.

Even in this short time, by working at its forefront I have seen the industry’s huge potential and rapid expansion. Despite the recession, in terms of growth, I’m convinced the industry is still one of the most dynamic and profitable in the world economy.

Stretching across millennia, human communication mediums have rapidly evolved.  From early papyrus scrolls to stone carvings through to today’s newspapers and TV commercials, thanks to the internet bubble the advertising industry has incredible potential within the mobile world.

Pictures say more than words, so let’s take a look at the milestones along the way that have made mobile advertising a multi-billion dollar industry.

mobile advertising history

The amazing innovation tools of major players such as Google, Facebook and Apple have brought about an exciting new era. Since the first iPhone was launched in 2007, countless millions of smartphones and tablets have changed the daily lives of people around the world.  And knowing that only 25% of brands have a mobile strategy means that there is so much more to come.

With eMarketer forecasting market spend to hit 7.29 billion this year, the major players are constantly working and finding new ways to be more efficient. At this fast-pace and with more innovation and surprises in store, it’s certainly an exciting industry to be a part of!

If you’re wondering what’ll be the next step for the industry…watch this space!”

About Jean-Marc:

jean-marc alomassorA graduate in finance and international business, Jean-Marc joined MobPartner’s Sales division as Sales Executive Junior in January 2013 and deals with new advertisers. He is passionate about new technologies, financial markets and the world economy.

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