America is a key market for MobPartner and a hub of creativity in the casual games industry, so last week we took part in the Casual Connect USA conference in San Francisco. 

This influential event drew higher attendance figures than the Casual Connect Asia show held in Singapore in May, attracting over 5,500 people to network with the world’s biggest gaming developers.

As part of our busy international events schedule, our team met many existing and potential clients at the show and returned with intriguing feedback on the future of an industry which entertains over a billion people each month.

casual connect SF

In case you couldn’t make it, we want to share our feedback from the show with you on the next steps for the industry.  Here are our main findings:

  • CPE (Cost per Engagement) is definitely the next big step for Advertisers.  However, the industry will have to move smoothly to CPE in order to ensure Publishers retain revenue. Hybrid Models CPI + CPE (in app purchase) could be one of the business model Advertisers will use.
  • Monetization – Developers are constantly innovating and testing new monetization tools in order to give a free access to their games. There aren’t enough Free Play games and the challenge of monetization is huge.  Developers need to focus on unique and powerful games. The challenge is to take mobile game players to a new level of experience.
  • Emerging markets – Developers are spending more and more on emerging markets as well as in China which represents a huge market. With a projected smartphone and tablet audience larger than the US, China’s mobile gaming revenues are predicted to grow more than 50% every year between 2013 and 2015.
  • The hot topics when talking about apps are Virality, Acquisition, Optimization and Retention.

We hope you find these insights interesting.  If you’d like to join us at one of the forthcoming industry events, we’ll be attending Ad:tech in London and Dmexco in Cologne, Germany next month.  Whilst October sees us again in San Francisco as sponsor of the GMIC Sillicon Valley Conference 2013.

For full details of where you’ll find us or to schedule a meeting with the team, click here.

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