The growing importance of mobile commerce can’t be ignored. Today more than ever, mobile is assuming a key role in the multichannel strategy for retailers.

According to a new report the percentage of online sales completed through a mobile device doubled in the space of a year: in Q2 2012 mobile commerce sales accounted for 11.6%, while in Q2 2013 they reached a percentage of 23%.

Despite this encouraging growth, mobile is still behind other devices as tablet and desktop when it comes to buying online. The biggest barriers to mobile commerce are usability and security.

Retailers need to develop user-friendly mobile sites and applications to enhance the user experience, to avoid problems related to the small size of the screen in order to encourage consumers to purchase via mobile.

At the same time it’s important that retailers adopt secure methods of payment to create trust in consumers.

A good example of an application that respects these criteria comes from Zalando, the multinational e-commerce company specialising in shoes, clothing and other fashion products. The company has developed two apps for iPhone and Android with a smooth and simple user experience, allowing safe shopping on Zalando’s secure server.

Moreover, these apps introduce some interesting features which meet consumers’ most important needs when using a retail app: ability to purchase in-app, a barcode scanner, images of products from different angles and products review.

zalando app

MobPartner truly believes that m-commerce will guide the future of mobile market and applications. For this reason, we are happy to promote these great applications from Zalando.

Zalando

Experience Zalando on your smartphone now! The Zalando app brings all the advantages that shopping with Zalando has on to your smartphone and turns it into your portable wardrobe! Buy your favorite products wherever you are, whenever you want. The 100-day free returns and free delivery policy is always guaranteed.

Zalando iPhone App

  • Business Model: Cost per iPhone App Install
  • OS allowed: iOS 5.0 or later
  • Countries: Germany

Apply here http://www.cheetahmedialink.com/en/campaign/zalandoappiphone_1051

Zalando Android App

  • Business Model: Cost per Android App Install
  • OS allowed: Android 2.3.3 or later
  • Countries: Germany

Apply here http://www.cheetahmedialink.com/en/campaign/zalandoappsandroid_1050

To take advantage of these great new campaigns access to your publisher dashboard and subscribe now!

Tagged with:
 

Leave a Reply

Your email address will not be published. Required fields are marked *