Technology continues to fuel our passion for e-dating and social networking and with the emergence of location based smartphone technology, it’s even easier to find new friends and love matches.

Mobile apps have dominated the cyber dating sector since overtaking the popularity of online dating sites in 2011.

With rising smartphone adoption and consumer confidence boosted by the benefits of technology (not to mention countless tales of happy endings), the future for the industry and singles across the world looks bright.

In 2000, only one million Europeans had online dating profiles; now over 47 million Europeans log on to dating sites each month.  With the global industry expected to be worth $2.3 billion by 2016, up from $1 billion in 2011, according to Juniper Research, demand is set to escalate at a rapid pace.

Convenience is a big factor in the boom in mobile dating apps.  Instant access to messages and live updates on potential companions in the locality makes it much easier for users to be spontaneous.  Consumers are also engaging more with their profiles by checking in more frequently.  According to Flurry, the average user opened their dating app twice per day last year, whereas now they open their app over five times a day for about 1.5 minutes each time.

 DatingChart1_TimeSpentPerDay_Web_vs_App

Stereotypically shy Brits now able to avoid the awkwardness of traditional dating are at the forefront of the European online dating market.  More than 9 million people in the UK logged on for love last year, generating over £170 million, whilst Germany had Europe’s second highest turnover, generating £164 million.

To keep pace with the mobile dating market, MobPartner is promoting the LOVOO iPhone and Android apps in Europe.  LOVOO is one of the highest rated apps for both social networking and dating and the new campaign will cover the UK, Germany, Austria and Switzerland.

Spontaneous and intuitive, here is what LOVOO has to offer:

  • Meet fun & interesting people nearby via the LIVE RADAR
  •  Millions of users with thousands joining every day
  • Set your radius to meet people who are hyper-local or farther away
  • Browse through millions of pictures & user profileslovoo2
  • Check out your ‘awesomeness’
  • Find out what’s happening around you
  • Find out the relationship status of your friends

* Free to use without any obligation!
* 20,000+ new users every day
* Express registration through Facebook
*Available in English, Spanish, and German

LOVOO iPhone App

  • Business Model: Cost per iPhone App Install
  • OS allowed: iOS 5.0 or later
  • Countries: United Kingdom, Germany, Austria, Switzerland

Apply here http://www.cheetahmedialink.com/en/campaign/lovooios_982

 

LOVOO Android App

  • Business Model: Cost per Android App Install
  • OS allowed: Varies with device
  • Countries: United Kingdom, Germany, Austria, Switzerland

Apply here http://www.cheetahmedialink.com/en/campaign/lovooandroid_862

To take advantage of these great new campaigns access to your publisher dashboard and subscribe now!

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