Digital trading card games (TCGs) have battled it out in recent years to become one of the fastest growing segments of the online games market.  According to SuperData Research digital sales are expected to reach $714 million next year, up from $191 million in 2010.  With the average player spending $300 per year, it is a lucrative market for developers large and small.

Conquering opponents worldwide through strategy and the strength of the assembled deck is a game mechanic that appeals to a predominantly young male demographic.  In the US, 87.7% of trading card gamers are males and the average age is 21.5, compared to typical US social gamers who are 35-44 and female.  Digital trading card games are also attracting younger players than the game’s original version, as the average online TCG player in the US is almost two years younger than the average 23.2 year old physical TCG player.


Source: Flurry Analytics, Top 200 iOS Games tracked by Flurry, March 2013.

Digital trading card games havehuge advantages over physical trading card games.  As well as eliminating production and distribution costs and laborious score keeping, players are drawn in by daily log-in rewards and the constant addition of new features and cards.  Cross platform playability, online tutorials, battle replays and the chance to compete with players across the globe assure the future dominance of TCGs.

Demonstrating the appeal of the genre, Elemental Kingdoms is a free-to-play TCG strategic battle game. The challenge to create an all-powerful deck engages players, with the game offering over 200 cards and runes to collect and 80 stages to overcome.  The fantasy element is strong, with monsters, enchantment and the chance to forge alliances with other kingdoms at the heart of the game.

elemental screenshot

To offer monetization opportunities to affiliates from top TCGs, MobPartner is launching an exciting new campaign for Elemental Kingdoms on iPhone and iPad in 16 countries worldwide.  The Chinese version of this game is in the Top50 grossing apps since 5 months. The early encouraging metrics in Europe testify that Elemental Kingdoms will have a big success among western players also. Publishers will be secured with big volumes and high conversion rates in a lot of countries.

Elemental Kingdoms iPhone & iPad App

Elemental Kingdoms is a brand new free-to-play TCG Strategic battle game. With over 200 cards and runes to choose from, addemble your deck and put it to the ultimate test. Play against friends and challenge random players to hold the prestige of having the most powerful deck ever created.

  • Business model: Cost per iPhone & iPad install
  • OS allowed: iOS 4.3 or later
  • End user cost: Free
  • Countries: Brunei Darussalam, Canada, Switzerland, Czech Republic, Denmark, United Kingdom, Hungary, Cayman Islands, Luxembourg, Netherlands, Norway, Poland, Romania, Russian Federation, Sweden, Slovakia

Apply here

To take advantage of this great new campaign access to your publisher dashboard and subscribe to it now!



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