Tomorrow, August 1 2014, Advertising ID will become the only identifier available for advertising and analytics purposes for Android devices. Google is requiring that all new apps, as well as all new updates MUST upgrade to their new advertising ID.

MobPartner is ready for the swap – you should be able to find […]

We’re very excited to introduce our latest innovation, MobRetail, a great new marketing tool that retailers have never before had access to. MobRetail links their mobile performance marketing campaigns to offline sales actions, helping retailers to not just acquire new mobile users but also drive footfall into stores.

If you’re reading this as a retailer […]