The MobPartner team is in hot, sunny Palm Dessert, California for eTail West, one of the leading multi-channel and online retail conferences, which takes place from February 18 to 20 at the JW Marriott Resort.  During Tuesday’s Mobile & Tablet pre-conference session MobPartner sponsored lunch where our North American General Manager, Aurelie Guerrieri gave a presentation titled, “Mobile Drives Billions to In-Store Sales – Are You Ready?”

 

Throughout the day at Tuesday’s Mobile & Tablet sessions one of the predominant themes we saw was how retailers—having embraced mobile marketing strategies—are now finding creative ways to optimize the mobile user experience specific to their customer base and product. They are thoughtfully creating relevant content to cultivate a clear relationship building strategy. Retailers are calculated in their thoughtful, responsive design of mobile and tablet sites.  They build mobile apps that provide a fun and differential shopping experience to engage and excite customers and trigger the appropriate actions to drive sales, either in-app or in stores.

 

A resounding amount of retailers voiced a shared challenge around thinking through and measuring the entire customer journey, which now bridges all channels, from mobile web and in-app to offline in brick and mortar stores.

 

Some interesting findings gathered through various Mobile & Tablet Summit presentations:

– Consumers are purchasing 5X more mobile devices than TVs or Desktop

– 25% of Internet transactions are over mobile devices

– 81% of all mobile shopping is spontaneous in nature

– 65% of retail sales start on a smart phone

– The release of the iPhone 6 and 6Plus has signaled an increase in more mobile transactions than tablet – simply because of the larger product design.

 

On Thursday, Aurelie will serve as Chairperson for the Growth Strategies Track. Follow our Twitter handle (@MobPartner) for updates throughout eTail West.

 

MobPartner at eTail West

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