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MobPartner is gearing up for an exciting trip to Vegas!

No, we won’t be hitting the slots—at least not in an official capacity.

We’re headed to Vegas for Mobile Apps Unlocked (MAU), Grow.Co’s flagship mobile summit that connects brands with the people and information to help them acquire, engage, and optimize their mobile marketing efforts effectively and profitably.

And we know a thing or two about optimizing mobile marketing efforts.

We’ve developed an exciting panel discussion to share with the MAU audience on May 6 at 3pm, local time, called CPI is Dead! It’s all about how successful mobile marketers look beyond CPI and focus on optimizing for high life-time value users. We’ll be exploring trends, including data-sharing and transparency, that mobile marketers need to pay attention to in order to be successful.

Panelists are:

David Wu, Senior Director of Global Marketing, Cheetah Mobile

David graduated from Carnegie Mellon University, has over 15 years experience in telecommunication and mobile industries. He has spent his career worked for MNCs such as Accenture, Motorola, Dell, HP, and now Cheetah Mobile.

Scott Schmidt, Mobile Director, PIVMO  

Scott oversees the media team in developing strategy, execution, reporting, attribution and optimizations for all clients. Scott has spent 6 years across both the Digital and Mobile landscape helping start-ups and premier brands build a digital presence. Scott has a knack to see the whole picture, including everything from media execution, creative, tech integrations and everything in-between to drive success.

Aurelie Guerrieri, VP, Global Marketing Solutions, MobPartner, a Cheetah Mobile Company.

Aurelie has spent the past 12 years building digital business and is Founder of Akila One, a company enabling fast growing mobile and online businesses to scale. Most recently Aurelie was EVP, Corporate Development and CMO at SendMe, a $100M+ mobile entertainment company. Previously, she was a VP & GM at QuinStreet, a $300M+ online marketing company, helping the company grow from 50 to 500 employees in her 6 years there. Aurelie started her career in strategy management consulting with McKinsey. In her spare time, Aurelie is Co-President of Women in Wireless (10,000 members).

We are thrilled to have Rosa Trieu, Technical Writer, Saba Software, and Freelancer/Contributor, Forbes serve as panel moderator.

As a contributor to Forbes, Rosa focuses on Asian businesses in California. Previously, she was at political startup news site Truthdig, where she covered privacy and tech. In her free time, she enjoys taking photos and editing Wikipedia articles. Rosa graduated with an M.A. in journalism from USC Annenberg and a B.A. in English from UC Davis.

You can visit the MAU website for additional info on our panel and the conference.

We are looking forward to an exciting event. Follow us on Twitter for updates, live tweets from the event, and to connect with us on site!

See you there!

 

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