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In March 2015, MobPartner was acquired by Cheetah Mobile Inc. (NYSE: CMCM) to provide global clients with a state-of the-art mobile ad technology platform. The acquisition enabled Cheetah Mobile to expand and diversify its media reach and network, while creating new mobile products and services for our partners.

Today, we are pleased to announce the launch of the Cheetah Ad Platform, a global mobile advertising platform. The Cheetah Ad Platform unites Cheetah Apps and Cheetah MediaLink (formerly MobPartner) to become one of the leading global mobile advertising platforms that works with the world’s top brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale.

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Our publishers and advertisers will continue to experience the same superior service and will have access to the same products and features, as nothing has changed with our current relationships. They will also be very pleased to know that they will  have receive additional benefits overtime by working with Cheetah Ad Platform.

Publishers will experience:

  • Better optimization engine to deliver higher eCPMs

  • More diverse campaigns from top brand advertisers

  • More efficient tools to help monetize their inventory

Advertisers will experience:

  • Increased global reach across top-rated mobile apps

  • Access to premium, native ad formats and placements on direct inventory

  • More sophisticated audience targeting solutions and insights

  • Same  advanced, performance-driven results that measure campaign effectiveness against KPIs

 

“We are building one of the most robust mobile advertising platforms in the world,” says Djamel Agaoua, Senior Vice President, Worldwide Sales and former CEO of MobPartner. “… Our robust measurement, targeting, and optimization solutions are designed to deliver against key performance indicators, such as return on investment and consumer lifetime value for advertisers.”

Please read full press release here

For additional questions or  if you encounter any problems,  please don’t forget that you have direct and dedicated access to our support team!

Thank You,

The Cheetah Mobile Team

 

 

 

 

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